How to Use Facebook's Call-to-Action Button
Facebook provides 7 calls-to-action you can use on your button. They include:
Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video
Here's what the Call-to-Action button looks like on your page (Facebook provides stats in the sidebar for how many people click the button):
call-to-action button
You can easily edit your Call-to-Action button by clicking it to access this drop-down menu:
call-to-action button
Use your Call-to-Action button to link anywhere you’d like to drive traffic.
For example, I used the "Shop Now" call-to-action to link to my book website.
What’s the smartest CTA for your marketing objectives?
You'll have to decide that. But you can definitely use different calls-to-action at different times to add variety to your business page.
call-to-action button
On my cover photo, I used text and an arrow to call attention to my Call-to-Action button.
Dollar Shave Club created this sharp landing page for their Facebook Call-to-Action button.
call-to-action button
Summary
Now that you understand the basics, here are some ideas for calls-to-action that could help drive traffic to your website and boost your bottom line:
Book Now *for consulting calls or intro appointments*
Contact Us *for brick-and-mortar businesses to grab local customers*
Shop Now *for any service company or to drive traffic to your Etsy business*
Sign Up *to grow your essential email list (this should be your default!)*
Watch Video *could be the gold-standard choice to tell your story*
You'll also need an awesome Facebook cover photo if you expect your Call-to-Action button to be successful.
Here are some tips for creating winning Facebook cover images every time:
Keep your page fresh by changing your cover at least once a month.
Use this great social media real estate to share your latest marketing campaign.
Create collages of user generated content to feature your Facebook fans.
Click the cover photo after you load it and add a description with text & a relevant link.
Be creative but not overly promotional.
What ways can you think of to use your Facebook Call-to-Action button?
I’d love to hear them in the comments below!
Facebook provides 7 calls-to-action you can use on your button. They include:
Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video
Here's what the Call-to-Action button looks like on your page (Facebook provides stats in the sidebar for how many people click the button):
call-to-action button
You can easily edit your Call-to-Action button by clicking it to access this drop-down menu:
call-to-action button
Use your Call-to-Action button to link anywhere you’d like to drive traffic.
For example, I used the "Shop Now" call-to-action to link to my book website.
What’s the smartest CTA for your marketing objectives?
You'll have to decide that. But you can definitely use different calls-to-action at different times to add variety to your business page.
call-to-action button
On my cover photo, I used text and an arrow to call attention to my Call-to-Action button.
Dollar Shave Club created this sharp landing page for their Facebook Call-to-Action button.
call-to-action button
Summary
Now that you understand the basics, here are some ideas for calls-to-action that could help drive traffic to your website and boost your bottom line:
Book Now *for consulting calls or intro appointments*
Contact Us *for brick-and-mortar businesses to grab local customers*
Shop Now *for any service company or to drive traffic to your Etsy business*
Sign Up *to grow your essential email list (this should be your default!)*
Watch Video *could be the gold-standard choice to tell your story*
You'll also need an awesome Facebook cover photo if you expect your Call-to-Action button to be successful.
Here are some tips for creating winning Facebook cover images every time:
Keep your page fresh by changing your cover at least once a month.
Use this great social media real estate to share your latest marketing campaign.
Create collages of user generated content to feature your Facebook fans.
Click the cover photo after you load it and add a description with text & a relevant link.
Be creative but not overly promotional.
What ways can you think of to use your Facebook Call-to-Action button?
I’d love to hear them in the comments below!
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